The CRUCIAL first step to grow your Instagram following

Today we're talkin' about the CRUCIAL first step to grow a real, ideal Instagram following. What I mean by a real following is that they’re actual real humans who will come across your profile and decide to follow you. And, what I mean by an ideal following is that they are people who are interested in what your brand offers.

I know some people will buy fake followers, or find other ways to try to inflate their following just so it looks good, BUT I bet you're here to grow your following in a way that will actually grow your business. The ONLY way to do that is to grow your Instagram following with real people who are interested in what your brand offers offers.

The crucial first step in doing so is to figure out WHO you want to follow you.

When it comes down to it, the main purpose of using Instagram for your business is so you can spread the word about your products, services, or advice. In order to do this, you’ll need to concentrate on growing your account with “real, ideal followers” ONLY.

When you’re only focusing on growing your instagram with real, ideal followers, a few important things happen:

• You’ll grow your following faster

• You'll grow your business faster

• You won’t waste time drawing in the wrong followers

• You’ll use your marketing dollars efficiently

• And, you can build a BIG business, even with a small following

BUT, first things first: you have to nail down who would be an “ideal follower” for YOUR brand before you try strategies to grow your following. So, there is just ONE question you’ll need to ask yourself to nail this down. It’s:

Who would benefit the MOST from your brand’s products, services or advice?

Be as specific as you can. The more specific you are in this step, the faster you’ll be able to grow an Instagram following that will grow your business too. 

So, for example, if you’re a wedding photographer the first obvious thing you’re looking for is a couple who is newly engaged. BUT, go deeper than that. What kind of couple are they? Maybe they’re adventure seekers who would fit SO perfectly with your photography style because you’re the type of photographer who wants to climb a mountain with your couples for a photoshoot.

I hope that helps you understand the crucial first step in growing your Instagram following, which is figuring out who your ideal follower is. Make sure to take some time to think about this. Be specific. It’s important that you get this step right to grow your Instagram following with followers that will grow your business.

Your next step:

Once you know who your ideal follower is, the next step is to create an account that your ideal followers love and can't help but follow, then the final step is to get your ideal followers to notice your account every single day.