Instagram Content Clarity Series | Step 2: Get Clear on Who You’re Posting For
Welcome back to another week of Instagram Content Clarity! If you missed the first part of the series, you’ll want to go to Step 1: Decide on Your Ultimate Instagram Goal and learn all about why setting an Instagram goal is so important (and how to set a goal that will help grow your business with Instagram!). Once you’ve checked it out, come back here for the next step!
Having the right goal is a great start to gaining clarity, but you can’t achieve that goal without the help the right people - your followers! They’re the ones who will buy your products and services, share your content, and spread awareness of your brand. But it’s not enough to just have a lot of followers, you need the RIGHT kind of followers. In fact, it’s much more productive towards your goals to have the right following, rather than a just a large following. (Extreme example: if you sell steak, but only have vegan followers, you wont make much progress towards your sales goals!) The right following are people who want or need your services, and who find value in what you’re posting. They’re also the ones most likely to support you in your journey!
But how do you find these followers? The good news is that it’s likely you’re attracting some of these people already. After all, if someone wasn’t interested in your brand, they probably wouldn’t follow you in the first place! The key to truly achieving your business goals with the help of Instagram, though, is to seek out followers who not only like your brand, but who will want exactly what your brand is offering. This may mean they buy your product, hire you as an expert, or head over to your YouTube channel or blog.
To find your ideal audience, you’re going to ask yourself two questions:
Who do you love to help the most?
Who needs the products, services, or advice you offer?
For each of these questions, you’re going to want to be as detailed as possible in your answers. You may include specifics like age, gender, marital status, interests & obsessions, occupation, values, beliefs, defining factors about their personality or life circumstances, or anything else you can think of! The more specific you are, the easier it will be to identify your potential followers.
Once you have the answer to these two questions, you should have a better mental image of the type of person who is going to absolutely need what you have to offer. And remember:
The more they need or want what you’re offering, they more likely they are to help you reach your business’ goals.
Going forward, you’ll want to keep this perfect follower in mind. You might even take a moment to answer the following questions for yourself, to help focus your content towards them:
What sort of content will this follower enjoy?
How would this person like to be involved in your brand?
Are there other brands you could connect with that might attract the same type of audience?
If you’d like a handy place to write down these answers, so you can refer back to it through the rest of the series, you can get the Instagram Content Clarity workbook for free! And if you like the workbook, you’ll love the guide it comes from, my Instagram Planning 101 Guide. I’m even running a promotion — this month only, where when you purchase Instagram Planning 101, you’ll get my Master Your Instagram Aesthetic e-course (normally $297) for free! It’s full of great information on designing and crafting an aesthetic, one of the most important parts of having a seriously pro brand and business. Click the graphic below to learn about the promotion!
Don’t forget to check back here next week for the next post in the series, where we’ll dive into figuring out what your unique influencer personality is. We’ll look at the four main influencer types, and I’ll talk all about how that information can help you create great content. And remember, if you’d like to revisit last week’s post on determining your Instagram goal, you can find it here.
