Planning 101
Workbook + Guide
After completing this guide, you’ll have:
✅ Complete clarity on your brand’s message (& what your brand should post about on Instagram)
✅ Knowledge on how to write killer captions that increase engagement, create connection, and promote your brand
✅ Your next 30 days of posts planned and scheduled
The BEST part is, once you complete this workbook and create your posting framework, you can re-use it again and again to make planning even easier in the future!
Learn more about what’s inside:
Want someone to walk you through how to create effective content for your brand, AND show you how to plan it out a month in advance so you can focus on other needle-moving tasks in your business? The Instagram Planning 101 PDF Workbook will walk you through evvvverything you need to know to discover exactly what you should post about for your brand or business to attract the right followers (the ones who will make a difference in your business’ bottom line💰), and how to have your own unique voice ALL while effectively marketing your business on Instagram.
What’s in the workbook?
section 1: content clarity
When it comes to posting on Instagram, the number one comment I always get is, “I know I need to post, but I don’t know what to post about!” After you go though this section, you’ll have complete clarity on what you should post about for your brand.
You’ll walk away from this section knowing:
✅ Clarity about your business goals with Instagram
✅ Knowledge on what content will attract your ideal followers & customers
✅ Clarity on your own unique influencer personality
✅ Established content pillars for your brand
section 2: plan your next 30 days
In this section I’ll give you my four-step process for planning out your future posts, making it a super easy (and efficient) way to plan your Instagram posts each month.
You’ll walk away from this section knowing:
✅ Your goal-oriented content focus for the upcoming month
✅ How many times you’ll post
✅ Your post framework
Section 3: Utilize Planning Software
This section will easily teach you how to lay out your content in planning software to see exactly how it’ll look once you post it. I’ll show you how I preschedule content and save myself a ton of time! (note: the software I use has a free option!)
You’ll walk away from this section knowing:
✅ My favorite planning app
✅ What makes a feed look appealing
Section 4: write killer captions
While it’s true that great photos get people to stop their scroll, it’s captions that create deeper connections between your brand and its followers. Consider this section your caption writing checklist! Use it to ensure that every caption is working for you, your brand, and most importantly, your audience.
You’ll walk away from this section knowing:
✅ Your brand’s writing personality
✅ How to make your posts purposeful
✅ How to write to evoke action
✅ How to include relevant hashtags
✅ How to tag appropriately
If you’ve been asking yourself the dreaded “What should I post on Instagram?” question, this guide will give you the answers you need:
FAQ
HOW LONG is the workbook?
Cover to wrap up, this workbook is 52 pages long. Theres space for you to write and full-page title pages for each of the four sections, so it really is broken down into manageable chunks more than 52 pages sounds.😊
HOW LONG WILL I HAVE ACCESS TO THE workbook?
Is forever long enough?😉💞 You’ll have lifetime access to this workbook. Plus, anytime I add new content, you’ll have access to that as well!
Meet the Instructor
Hey there! I’m Sarah - a self-taught pro photographer turned online educator. I whole-heartedly believe in the power of quality, custom visual media to get your brand noticed and empower your business to the next level. And, I believe you can DIY it - I did!
Consumers are hard-wired to be attracted to pretty things. This isn’t speculation, it’s science! Think of how you might choose between two pieces of fruit at the grocery store. I bet you pick the best looking one!
Whether you’re creating images for your blog, website, or social media, I want to help your brand be the prettiest apple in the bunch, giving you - and your business’ bottom line - an undeniable advantage.🍏✨💪💰